COOKIE POLICY

Last Updated: January 2025
Effective Date: January 2025

1. What Are Cookies?

Cookies are small text files placed on your device when you visit our website. They help us provide you with a better experience and understand how our site is used.

Types of data stored:

  • Unique identifiers
  • Preference settings
  • Session information
  • Analytics data

2. How We Use Cookies

We use cookies for:

  • Essential Operations: Making our website work properly
  • Analytics: Understanding how visitors use our site
  • Marketing: Showing relevant content and measuring campaigns
  • Preferences: Remembering your choices and settings

3. Cookie Categories

🔒 Essential Cookies (Always Active)

Purpose: Required for website to function
Examples:

  • Session cookies (keep you logged in)
  • Security cookies (prevent fraud)
  • Load balancing (distribute traffic)
  • Cookie consent preferences

Legal Basis: Legitimate interests (Article 6(1)(f) GDPR)
Duration: Session or up to 12 months

📊 Analytics Cookies

Purpose: Understand site usage and improve services
Examples:

  • Google Analytics (_ga, _gid, _gat)
  • Hotjar (behavior analytics)
  • Custom analytics scripts

Legal Basis: Consent
Duration: Up to 24 months
Opt-out: Use cookie banner or browser settings

🎯 Marketing Cookies

Purpose: Deliver relevant ads and measure effectiveness
Examples:

  • Google Ads (conversion tracking)
  • LinkedIn Insight Tag
  • Facebook Pixel
  • Retargeting cookies

Legal Basis: Consent
Duration: Up to 12 months
Opt-out: Use cookie banner or visit provider opt-out pages

⚙️ Functional Cookies

Purpose: Remember your preferences
Examples:

  • Language selection
  • Region preferences
  • Display settings
  • Form autofill data

Legal Basis: Consent
Duration: Up to 12 months
Opt-out: Use cookie banner or clear browser cookies

4. Third-Party Cookies

We work with trusted partners who may set cookies:

ProviderPurposePrivacy Policy
Google AnalyticsWebsite analyticsPrivacy Policy
Google AdsAd conversion trackingPrivacy Policy
LinkedInB2B marketingPrivacy Policy
HotjarUser behavior analysisPrivacy Policy
CloudFlareSecurity & performancePrivacy Policy

5. Managing Cookies

Option 1: Cookie Banner

Use our cookie consent tool when you first visit to:

  • Accept all cookies
  • Reject non-essential cookies
  • Customize by category

Option 2: Browser Settings

Control cookies through your browser:

  • Chrome: Settings > Privacy and security > Cookies
  • Firefox: Settings > Privacy & Security > Cookies
  • Safari: Preferences > Privacy > Cookies
  • Edge: Settings > Privacy, search, and services > Cookies

Option 3: Opt-Out Links

Option 4: Global Opt-Out

6. Cookie Details

Essential Cookies

Cookie NamePurposeDuration
PHPSESSIDSession managementSession
__cf_bmCloudFlare bot protection30 minutes
cookieconsent_statusStores consent preferences12 months

Analytics Cookies

Cookie NamePurposeDuration
_gaGoogle Analytics user ID24 months
_gidGoogle Analytics browser ID24 hours
_gatGoogle Analytics rate limiting1 minute
_hjidHotjar user ID12 months

Marketing Cookies

Cookie NamePurposeDuration
_gcl_auGoogle Ads conversion tracking3 months
li_gcLinkedIn Insight Tag2 years
frFacebook tracking3 months

7. Impact of Refusing Cookies

Essential Cookies

Cannot be refused – website won’t function properly without them.

Other Cookies

Refusing may result in:

  • Less personalized experience
  • Inability to save preferences
  • Repeated consent requests
  • Limited functionality
  • Less relevant content

8. Do Not Track

We respect Do Not Track (DNT) browser signals. When DNT is enabled:

  • We don’t load non-essential third-party scripts
  • Analytics are limited to essential metrics
  • No marketing cookies are set

9. Updates to This Policy

We may update this policy to reflect:

  • New cookies or technologies
  • Legal requirements
  • Service changes

Check the “Last Updated” date for the latest version.

10. Contact Us

Questions about cookies?

Email: privacy@betterqa.co
Address: Better Quality Assurance S.R.L.
Strada Transilvaniei 202
Baciu, 407055
Cluj County, Romania

Data Protection Officer: privacy@betterqa.co

11. Legal Information

This Cookie Policy is part of our Privacy Policy and should be read together with:

Applicable Laws:

  • EU General Data Protection Regulation (GDPR)
  • EU ePrivacy Directive
  • Romanian Law 506/2004 on personal data processing

Cookie Consent: By continuing to use our website, you acknowledge that you have read and understood this Cookie Policy.