COOKIE POLICY
Last Updated: January 2025
Effective Date: January 2025
1. What Are Cookies?
Cookies are small text files placed on your device when you visit our website. They help us provide you with a better experience and understand how our site is used.
Types of data stored:
- Unique identifiers
- Preference settings
- Session information
- Analytics data
2. How We Use Cookies
We use cookies for:
- Essential Operations: Making our website work properly
- Analytics: Understanding how visitors use our site
- Marketing: Showing relevant content and measuring campaigns
- Preferences: Remembering your choices and settings
3. Cookie Categories
🔒 Essential Cookies (Always Active)
Purpose: Required for website to function
Examples:
- Session cookies (keep you logged in)
- Security cookies (prevent fraud)
- Load balancing (distribute traffic)
- Cookie consent preferences
Legal Basis: Legitimate interests (Article 6(1)(f) GDPR)
Duration: Session or up to 12 months
📊 Analytics Cookies
Purpose: Understand site usage and improve services
Examples:
- Google Analytics (_ga, _gid, _gat)
- Hotjar (behavior analytics)
- Custom analytics scripts
Legal Basis: Consent
Duration: Up to 24 months
Opt-out: Use cookie banner or browser settings
🎯 Marketing Cookies
Purpose: Deliver relevant ads and measure effectiveness
Examples:
- Google Ads (conversion tracking)
- LinkedIn Insight Tag
- Facebook Pixel
- Retargeting cookies
Legal Basis: Consent
Duration: Up to 12 months
Opt-out: Use cookie banner or visit provider opt-out pages
⚙️ Functional Cookies
Purpose: Remember your preferences
Examples:
- Language selection
- Region preferences
- Display settings
- Form autofill data
Legal Basis: Consent
Duration: Up to 12 months
Opt-out: Use cookie banner or clear browser cookies
4. Third-Party Cookies
We work with trusted partners who may set cookies:
| Provider | Purpose | Privacy Policy |
|---|---|---|
| Google Analytics | Website analytics | Privacy Policy |
| Google Ads | Ad conversion tracking | Privacy Policy |
| B2B marketing | Privacy Policy | |
| Hotjar | User behavior analysis | Privacy Policy |
| CloudFlare | Security & performance | Privacy Policy |
5. Managing Cookies
Option 1: Cookie Banner
Use our cookie consent tool when you first visit to:
- Accept all cookies
- Reject non-essential cookies
- Customize by category
Option 2: Browser Settings
Control cookies through your browser:
- Chrome: Settings > Privacy and security > Cookies
- Firefox: Settings > Privacy & Security > Cookies
- Safari: Preferences > Privacy > Cookies
- Edge: Settings > Privacy, search, and services > Cookies
Option 3: Opt-Out Links
- Google Analytics: Opt-out Browser Add-on
- Google Ads: Ads Settings
- LinkedIn: Ad Preferences
- Facebook: Ad Preferences
Option 4: Global Opt-Out
- EU: Your Online Choices
- US: NAI Opt-Out
6. Cookie Details
Essential Cookies
| Cookie Name | Purpose | Duration |
|---|---|---|
| PHPSESSID | Session management | Session |
| __cf_bm | CloudFlare bot protection | 30 minutes |
| cookieconsent_status | Stores consent preferences | 12 months |
Analytics Cookies
| Cookie Name | Purpose | Duration |
|---|---|---|
| _ga | Google Analytics user ID | 24 months |
| _gid | Google Analytics browser ID | 24 hours |
| _gat | Google Analytics rate limiting | 1 minute |
| _hjid | Hotjar user ID | 12 months |
Marketing Cookies
| Cookie Name | Purpose | Duration |
|---|---|---|
| _gcl_au | Google Ads conversion tracking | 3 months |
| li_gc | LinkedIn Insight Tag | 2 years |
| fr | Facebook tracking | 3 months |
7. Impact of Refusing Cookies
Essential Cookies
Cannot be refused – website won’t function properly without them.
Other Cookies
Refusing may result in:
- Less personalized experience
- Inability to save preferences
- Repeated consent requests
- Limited functionality
- Less relevant content
8. Do Not Track
We respect Do Not Track (DNT) browser signals. When DNT is enabled:
- We don’t load non-essential third-party scripts
- Analytics are limited to essential metrics
- No marketing cookies are set
9. Updates to This Policy
We may update this policy to reflect:
- New cookies or technologies
- Legal requirements
- Service changes
Check the “Last Updated” date for the latest version.
10. Contact Us
Questions about cookies?
Email: [email protected]
Address: Better Quality Assurance S.R.L.
Strada Transilvaniei 202
Baciu, 407055
Cluj County, Romania
Data Protection Officer: [email protected]
11. Legal Information
This Cookie Policy is part of our Privacy Policy and should be read together with:
Applicable Laws:
- EU General Data Protection Regulation (GDPR)
- EU ePrivacy Directive
- Romanian Law 506/2004 on personal data processing
Cookie Consent: By continuing to use our website, you acknowledge that you have read and understood this Cookie Policy.